The sales page is where you showcase your product. It's where you tell your potential buyers what your product can do & it's where they'd make the decision whether to buy your product or not. Even though your product is the exact thing they would need, a messy, unexplained, insincere sales copy would drive them away for sure. That's where the sales copy structure & the design comes into play.
There are hundreds of ways to create a sales page, But there are key elements that will help you get the highest conversion rate possible for your product. in this step by step guide, I'll explain each of these key elements and what kind of a layout you should have on your sales page to achieve the highest conversion rate for your product.
10 must have sections of a sales copy:
Apart from having the Awesome product you own, make sure that you have the following elements ready so you don't have to go through the trouble of time-consuming sales copy editing time and again.
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A strong & compelling introduction at the top of your sales page with help grab attention. Keep it simple yet make sure to point out the most awesome feature of your product.
As an example: check out our WordPress Alpha sales page headline:
"Deploy Pre-Configured And Blazing FAST WordPress Sites With Simple One-Click Automation!..."
Make this video super interesting. If you are uncomfortable with voice over yourself, find a good voice-over gig on Fiverr. As for the video content, you could always use an animation character video app to create an eyeball-grabbing video.
to showcase your product
If your product is an app: try designing a software box for your product.
If it's an online course: You can design an ebook cover or a DVD pack design.
There are loads of online tools to create these images in just a few clicks. take a look at our WordPress Alpha software box for an example:
Having someone else who previously trusted you and got the results they expected by using your products to say something positive about you is actually a hundred times valuable than what you say about yourself.
Remember, most of the visitors who'd visit your sales page wouldn't be a newbie to online purchases. So make sure to provide some proof along with this testimonials so the visitor can trust that you are in fact telling the truth.
(if you don't have real testimonials I'd suggest not to use this section, You don't want to add fake information and send the visitors away)
(only applies to software/apps)
Do a screen record of how to use your software as an instructional video, Don't forget to show them the key features and how they work in this instructional video.
Speak to your visitor, find some common ground. tell them why they should buy your product. most importantly tell them why you created this product, so they'd know that not only them but you also had this problem.
Make that connection with the visitor. Let them know how hard it was to do what this product can do before, and how easy it is now because you found this solution.
Tell them who you are, why they should trust you. how experienced you are. what other products you may have created in the past. If you are giving them a money back guarantee or if there are any pricing changes in the future for the product, this is the place to do it.
It's always nice to see Frequently Asked Questions before purchasing a product. So they'd know what to expect beforehand. this will help reducing refunds. You really don't need the wrong audience to purchase your product only to refund it the next day.
Ok, so what to do now?
Here is a checklist you can use to go through to create a stunning sales page. Use this FREE chrome Extension to get these tasks on your browser for live action!
We'll do this in 4 main sections
- 1Create a normal WordPress page
- 2Add Featured Image With Topic In Alt Tag
- 3Add SEO Plugin MetaData
- 4Create Descriptive URL /My-Topic
- 5Open the page in your page builder
- 1Add the attention-grabbing headline
- 2Text area: Explain your product using few words
- 3Add sales video
- 4Add a call to action button
- 5Add eye-catching visuals to showcase your product
- 6Add testimonials section
- 7Add demo video
(basic instructional video on how to use the product)
- 1Address your potential buyer
(explain who your product is for & not for)
- 2Add a call to action button
- 3Add your bio
- 4Add pricing table that contains various package details
- 5Add FAQ
- 6Add Legal pages in the footer area of the sales page to avoid any possible legal issues.
- 1Proof read the sales page and fix any typos and wording errors
- 2Double check the call to action button links
- 3Break your text blocks with creative visuals
- 4When everything above is done, make sure that your stunning sales page is mobile responsive